Articles on: Design

Design project size

If you have a Pro subscription plan, one designer works on one average-size project during one business day which makes it a single output of creatives.

With a Double subscription plan, you get a double output of deliverables. This can be arranged in one of the following ways:

- Two designers work on two different average-size projects during one business day.
- One designer works on two average-size tasks during one business day.
- One designer works on one project but delivers a double scope of work which equals two average-size tasks.

Please note that the option that fits you best should be coordinated with the team.

With a Double+ subscription plan, you get a double output of deliverables too, but you can place an order and get deliverables the same day.

The Double and Double+ plans are perfect if you need to design logotypes, branding guidelines, custom illustrations, websites and landing pages, presentation decks and animated GIFs.

The scope of work for one business day depends on the type of job requested, the number of deliverables expected, as well as the scope of revision requests.

So what is an average-size task? We have outlined it below according to the job type.


3-5 design variations of one banner so that the client can choose the one they love most


If a client needs a banner in various sizes, it will be delivered as a revision to the task after the client selects one of the design directions (up to 10 different sizes). This will be calculated as another average-size task, so it will be done the next business day.
If a client would like to have different banner variations of different sizes during one day, we can do that too. We can do 2 banner variations in 3-5 sizes during one business day.

Presentation slides/pitch decks

2-3 design variations of the first 2-3 slides (depending on the content)


Once the client selects the design, the next revision (counted as the next task) will be at least 5 more slides if there are no major changes to the selected style.
If the information for the slides is provided in such a format that the information can be copied & pasted, then this is 1 task.
If some tables are given simply as pictures or screenshots, then their alteration can also take up to 1 task, depending on the complexity of the table and the amount of information in it since the copy has to be typed manually.

Website page design

The first 3-4 computer screens in 1-2 design variations but this is under the condition that we have information about the structure of the page, have the copy for the header, the body, and the footer, and have the website map (ideally).


If we don’t have this information, we first submit up to 2 wireframe variations and then switch to the design part.
A wireframe is a skeleton that shows where each element will go, how a block will look, etc.
We can also suggest a mood board of colours, typeface, and stylistic directions if we feel that it will benefit the project to approve the design style for future pages.
We recommend using Figma for website design as it’s not only faster for designers but also simplifies and speeds up front-end developers' work a lot. We do sometimes get pushback from client developers who haven’t tried Figma yet, but most change their minds as soon as they try coding from designs in Figma.

Website design

For each website, we first need to approve the general style. First, we will start designing a home page. Note that finalizing the design can take several revisions (this solely depends on the client). Each revision is done within a day.

After that, designing the next page will take about a day. Once the design is approved, it is easy to create the next pages.

Once the pages are finalized, we start on the mobile versions. We can try and create mobile versions for two pages within a day (depending on the length and complexity of a page).

Once the design for all pages is approved, the final step will be to prepare all pages for the developers, which will take about 2 more days. Once it is done, we will send the client the finalized Figma file.


To start on the design, we need the following information to be provided in the brief:

It is best if a client provides examples of the web design they like
Website structure and each page layout (containing sections for each page and preferably finalized copy)
Brand colours
Source files for the items that they will have on the page (their logo, client logos, etc.)
Each page should be added to our system as a separate project. It helps us and the client to track revisions better and make sure everything is taken into account.

Also, keep in mind that we only do design; we do not code websites. In some cases, we can use a website builder to build it. If there is such a request, please check with the design team if we work with that particular builder. Some of them require coding skills, which are outside of our designers’ skillset.

If a client is planning on using a website builder, we need to know that in advance because it will impact the design due to the limitations of website builders.


If it is a custom-designed illustration, we will deliver 1 illustration a day. If a request is complex, it can take more business days. An example of a custom illustration: the client supplied a photo of his pet, and we need to make a hand-drawn digital illustration.

If we use stock illustrations and adapt them, then it is 3-5 illustrations per day.


If a revision contains a lot of changes in the design itself (not simply a change of copy), most probably it would be counted as an average task.
In general, the first revisions may not be voluminous as the first important thing is to approve the design style of a project. We usually offer several design variations and await your feedback on which direction you would like us to move in. Once the style is approved (and it may take up to several revisions), the next objects of a project are submitted in the quantity of an average-size task.

Dividing a project

If a project is big, we divide it into several parts and send a part of the task in one day. For example, if the request is to create a website design, we split it into pages and design page by page starting with the home page.

If it is a pitch deck, we divide it into 5-10 slides depending on the complexity of the design.

The first draft may take up to 2 days if it is:

A landing page
A logo (3-5 options)
A branding guide (2-3 design options)
A complex GIF

Updated on: 03/11/2024

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